The following are common types of digital media. Dive Deeper: How Remarketing Can Help Increase Conversions. People feel that his intentions are authentic and, as a result, his brand will come out on top when the economy turns back up again. Whether your business is large or is a small to medium enterprise (SMB or SME), cost-effective digital channels can transform your marketing. Begin by targeting one particular type of customer (in Lyft’s case it was tech entrepreneurs), and allow them to spread your message. The size of your business often influences the type of digital marketing agency you partner with too. To provide the best recommendations for every kind of business, Yelp needed fantastic reviewers that other users could trust. Pair that up with the right social media tools, your business can only go up in terms of success with the right plan on hand. A digital marketing campaign is an online strategy with the goal of promoting a business' product or service by increasing engagement, traffic and conversions. The thought leaders behind the ad, Saatchi and Saatchi, were struggling to come up with good ideas about clothing stains when they realized that almost all ads on television feature people in clean clothes. For example, this ad is one of him appealing to people's emotions by showing a picture of himself and his wife demonstrating a life of freedom that his courses can bring: On the other hand, he also offers ads that appeal to a more logical reader. Second, livestream events are a great way to get your customer base focused and engaged. When creating a social media campaign, how can you relate it with popular events that are already happening in your target market’s world? Google, founded in 1998 by Larry Page and Sergey Brin, started as a revolutionary new search engine, which spurred the growth of one of the world’… Lego vice president and head of its in-house agency Remi Marcelli says, “We have proven ourselves in the toy industry and now it’s about more than toys.”. Dive Deeper: Omnichannel Marketing: Using the Content Sprout Method to Overcome Info Overload. Their move towards helping communities has also been a great way to build loyalty and goodwill with their community. Infographic: Consumers Want a Safe Holiday That Still Preserves Some Tradition, How to Use TikTok, Instagram and Facebook Insights, Rachel Berman, GM, Verywell Family, Fit, and Mind. Ultra only streams certain stages and artists. While starting a feud with your competition can be a risky move, the best takeaway from this is that they created real scarcity. It started with their Real Beauty campaign, in which a forensic artist made two blind sketches of several women – one from her description of herself only (he couldn't see her) and one from a description of her given by another person. Using Digital Media to Build Your Business and Brand. Livestreams can be a great way to engage customers who want to attend your event, but can't for whatever reason. Even if you sell B2B, how can you create a video that will captivate your audience? The campaign features a man who is using the Google Photo product to relive past experiences with his late wife. Tips for Creating a Social Media Marketing Plan Even with the best social media management tools and an excellent social media strategy example on hand, you’re definitely going to want to look at the following tips. Going omnichannel can give you a 250% lift in engagement, so repurpose your content as well. When the Coronavirus hit, people were banned from trying on makeup in the store and eventually were banned from entering the stores altogether. If Amazon had proved that the web could become an everything store, a company that changed the way media could be consumed was Google. However, because most companies think this way, it’s actually a great opportunity. Here’s an example of Good Morning America covering one of their patients: One of their latest campaigns called #ChildrensHospitalsWeek Live-athon won the Facebook Live category at the Shorty Awards. Take the topics that performed well on one channel and repurpose them into a piece of content for another segment of your audience. As most customers believe online reviews as much as personal recommendations (81% of people between 18-34 trust online reviews as much as those from their friends and family), Yelp capitalized on this by allowing people to share their names, photos and experiences: They put a lot of effort into building a true community by allowing people to make friends (sort of like Facebook) as well as building out profiles. than Amazon ($600 million), Groupon ($480 million), and the New York Times ($390 million). updates. However, their “Loretta” campaign brought tears to the eyes of watchers from around the globe during the 2020 Super Bowl. Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. Start by offering a great service and then build a referral program that brings word-of-mouth business. One of their latest campaigns, #WhereITrello, encouraged users of Trello to share how they use the product. Dive Deeper: 9 Tips for Creating Instagram Video Ads that Actually Generate Sales. Their growth and success is due largely to their original marketing approaches. If you create an amazing product and offer amazing support, it’s only a matter of time before your campaign will be listed here! 70% of women still feel that they aren’t represented in everyday media images. Some brands are struggling today as the economy shifts more and more to “on-demand.” It’s especially challenging for brands that sell products that consumers want to test and experiment with before purchasing. Garrix’s post produced a 10% engagement rate: Airbnb's Instagram account currently boasts over 4.8 million users and continues to grow: Create demand around your product or service by finding a topic related to your business that’s interesting. While Chick-Fil-A did not respond, several other restaurants joined, such as Wendys and Shake Shack. Click here to learn more and get started. Dove understands that the solution they are selling (body wash and soap) is only part of the larger picture. Their digital strategy consists mainly of video content and they have a huge following across YouTube (9+ million subscribers! Obviously, this level of success is a holistic process, but we can identify two key elements. The first step is to invest in a website to promote your business in the digital sphere. The challenge is to “Post a pic of Trello on your desk, farm, rug, wherever you work and tell us your Trello story using the hashtag #WhereITrello for a chance to win limited edition swag every week!”. In fact, as they began to sell out, it drove the demand through the roof. This is what really makes a brand’s content marketing stand out. Single Grain is a full-service digital marketing agency that helps great companies grow their revenues online. If you’re driving people to a webinar or even just to pick up the phone, invest in amazing copywriting and learn to be a great storyteller. Consolidation among media companies, such as Disney's partial buyout of Fox … The blog generates six figures in traffic value per month and over 40,000 visitors to the site monthly – not bad for a SaaS company’s blog! Dive Deeper: 10 Inspiring Examples of Promotional Campaign Videos for Startups. A significant influence on your digital marketing pricing is the size of your company. The product itself also solves a huge problem that teams were facing, like moving away from disorganized, endless email chains for more efficient communication: “In your inbox, seeing all the conversations about a single project requires sifting through many different email chains. Each blog article is about 2,000 words or more and we include actionable information that people can immediately implement in their own marketing strategy. Note this is just digital revenue we’re talking about here, but seriously. On the Leveling Up podcast, he interviews world-class entrepreneurs and on the YouTube channel, he gives tactical tips and strategies for fellow marketers, entrepreneurs and business owners: In addition, a lot of our content is repurposed. In addition, rather than pushing ads in front of people, they are giving them the kind of content that their target audience would watch sitting at home on a weekend anyway. than … I consent to receive a confirmation and occasional e-mail updates. Even the well-known public speaking organization, Toastmasters, recommends using humor to better connect with your audience. Their success is largely due to the brand’s dedication to providing high-quality content, and lately their live streaming has drastically increased their social media engagement. Want to grow your organic traffic by 20-100%? This reduced their cost per lead acquisition by 97% which also allowed them to reach a wider audience with the product. Lyft offers incentives for riders to act as advocates for the business by providing referral codes for their friends in exchange for free or discounted rides: Combining Lyft’s amazing and convenient product with a powerful referral system is making the startup grow like wildfire. Guess we have a lot of time on our hands. Humor is known for producing better recall. This campaign is also more effective than a traditional “share to win” campaign, as your fans have to make the content themselves. Dive Deeper: Analysis of 1 Million Backlinks: Airbnb. As such, the top digital media companies are among the largest corporations on Earth. Your website should be able to do the following: If you’re a small-to-midsized business (SMB), your digital marketing costs won’t touch the budget of an international corporation. We put together this list of 31 of the most dynamic digital marketing campaigns that increased company ROI and added value to their customers – and we explain why they work. For example, Zynga, whose lineup of social games—including CityVille, FarmVille and FrontierVille, makes more digital media money ($850 million!) ): The hashtag #GameofCookies became wildly popular on social media and received a lot of attention for its impressive animation. He’s an incredible storyteller and thoroughly understands the dreams, fears and desires of his audience. The brilliance in the Children's Miracle Network Hospitals marketing strategy is their service. The first three ways to play have been present in the E&M business in different forms for many years. For example, he has his own podcast called The Startup Chat with Hiten Shah from which his team repurposes the expert content into blog posts: In addition, Efti creates a lot of content for the blog itself. Speaking of the Super Bowl and online engagement, Twitter decided to capitalize on the commercial hype and try to control the dialogue by hosting the #BrandBowl, which looks at the best Super Bowl campaigns on Twitter. The Ultimate Guide to Growing Your Business with Influencer Marketing, 18 Reasons Why Your Instagram Posts Fail (And What to Do About It), 10 Effective SEO Techniques to Drive Organic Traffic in 2021, 20 Pre-Production Tips to Create Successful Video Content in 2021, 54 Alternative Ad Networks to Open Up New Channels of Growth in 2021, 30 Social Media Prompts to Get the Conversation Started, How to Create Instagram Stories Ads that Your Ideal Customer Will Swipe Up, Beginners Guide to Using Facebook Video Chat, 42 Digital Marketing Trends You Can’t Ignore in 2021, 17 Engaging Video Content Types that People Love to Watch, What Is Enterprise SEO? UPDATED! They also found that although there were less women in management and board roles, those that are  significantly outperform their male peers: When women occupy 30% of management positions, profitability was found to increase by 15%. State Farm has made something as tedious as insurance entertaining. As 89% of customers shop from brands that share their values and 79% of Americans feel a deeper personal connection with brands that share similar values, this is a great way to stand out. The company leveraged data to create targeted marketing campaigns on multiple channels, including a larger push on social media. Ad-supported model. Launched when its founders couldn’t afford their own rent, the site now boasts over 150 million users, 7 million listings, and a total valuation of $35 billion: Their digital marketing strategy relies primarily on user-generated images and videos on Facebook, Instagram and Twitter (highlighting the cities and properties in its stable), how-to videos and posts geared towards owners, and popular city guides. Focus on not just getting more people with your advertising, but getting more qualified leads in your contacts. As their tagline says, they’re “on a mission to make your working life simpler, more pleasant, and more productive.” So make it all about solving your customers’ pain points. In fact, in just this past year, ESPN managed to generate over 10 million interactions across the three platforms and the live strategy has helped them earn a 142% follower growth. It’s no surprise that their 2019 marketing campaign, #UTPlayYourWorld, made Uniqlo one of the first brands to leverage TikTok: This marketing campaign was a competition that leveraged user-generated content. I consent to receive a confirmation and occasional e-mail Most strategy plans will summarize which online channels and digital marketing tactics you will use, plus how much you will invest in these channels and tactics. Most other successful companies must use the same digital spaces to interact with their public in an instantaneous and multi-directional manner. The ad itself is of a man pretending to sell various products, but as each actor features stain-free clothes, he concludes that every ad is actually selling Tide. He’s open and honest with his audience and while he certainly is successful, he makes himself appear approachable and always talks to students with the attitude of “I did it and so can you.”. Dive Deeper: Just Do It: What We Can Learn from Nike’s $39B Marketing Strategy. We recommend using AdvertiseCast for your podcast advertising needs. But technology is advancing to keep pace with consumer tastes and even if you don’t have the tech budget of Sephora, there are ways you can use technology to make it easier for your customers to sample and view your different products both online and in-store. If you can do more than just give money, your brand will go further because it will give people something to talk about. and Apple. Think about how you can create a story and values that your target audience will remember. This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2021. It should be after the news has broken but before journalists start looking for more information: In a more recent campaign from 2019, Oreo took advantage of the Game of Thrones finale. Dive Deeper: The Kick-Ass Guide to Increase Customer Reviews for Your Online Store. The first is the popularity and activity of Tesla's CEO Elon Musk, who is extremely active on Twitter and has over 33 million followers. 15 Media Kit Examples for Inspiration. Dove produces some of the best marketing campaigns with their touching commercials that go against the grain by changing beauty standards. Subscribe to the Single Grain blog now for the latest content on SEO, PPC, paid social, and the future of online marketing. Privacy Policy Personal Data Removal Request, That Have Generated 1,545%+ ROI for our Customers (and You Can Easily Use). Digital subscription to a physical delivery - these may be dedicated services for food (e.g. These women were buying a beauty and self-care product, but they didn’t just want soap; they wanted to feel more beautiful in their own skin. They put a lot of time and effort into creating content that isn’t currently available. Therefore, it wasn’t that difficult to encourage them to post about where they work. If you’re looking for a better way to stand out from the crowd, think about your customer research strategy and how well you really understand the deeper wants, needs and desires of your target audience. The important part to remember is that they kept the story in line with their branding message. Their slogan “Gives You Wings” is associated with amazing stunts and athletic challenges around the world that are truly inspiring and captivating. More Resources: These 75 Tech Companies Are Giving Away Free Tools to Support Businesses During COVID-19. A lot of brands struggle to gain traction on Instagram, thinking that it just isn’t a viable platform for sales. Publishing Publishing books, magazines, newspapers, comics, references, blogs and research in both paper and digital formats. You can sure do have a peek into the media kits of the people with a successful partnering with advertisers/sponsors. Second, digital marketing opens the door to marketing automation, analytics tracking, and dialogue with customers in … It fits perfectly with their branding message of “Here to Help Life Go Right” and they released it with perfect timing on Valentine’s Day. In the end, the chicken sandwich sold out in just 16 days during which time Popeyes raked in over $65 million. The campaign was successful because it targeted their ideal customers (SMBs and solopreneurs) who are proud to be remote. The campaign includes references to climate change and a scene with a transgender couple and the hope is that it will inspire our future generation to take a closer look at important social issues: The video has amassed over 5 million views on YouTube and was successful because they took a potentially controversial stance on social issues. Here are the winners: Winners received credits for Twitter ads and consumer reach in addition to a nice custom trophy and industry bragging rights. Every customer has their platform of choice, whether it's getting their content from Twitter, Instagram influencers, Facebook groups, Quora, blogs, email newsletter roundups, podcasts… the list goes on. Play inside, play for the world”: To further amplify the message, they leveraged influencer marketing and had athletes like Michael Jordan, Tiger Woods and Carli Lloyd post it to their accounts: Now, more than ever, we are one team. More Resources: 11 Companies That Are Doing Mobile Advertising Right. We’ve seen some of the best digital advertising emerge in the last year or so. In fact, the average American spends about $4,000 on convenience per year and the leading share of it goes towards ridesharing: !function(e,i,n,s){var t="InfogramEmbeds",d=e.getElementsByTagName("script")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement("script");o.async=1,,o.src="",d.parentNode.insertBefore(o,d)}}(document,0,"infogram-async"); Realizing this, the company saw that because people already love their service, Lyft just needed their current customers to spread the word. Dove did this in a big way. (podcast). 71% of consumers who have had a positive experience with a brand’s social media are more likely to recommend it to a friend, which helps brands increase their referral opportunities. Email, in particular, is far less expensive than print-and-mail campaigns. To successfully newsjack a story or event that's in the news, your timing is crucial if you want to see good engagement. They had a great start by generating pre-launch reviews from online publications like Venture Beat, TechCrunch and Inc. Figuring out how to reach, connect with and convert potential customers can be overwhelming, so it's always a good idea to look at the brands that have been successful and analyze what they're doing. Think about how you can create demand and scarcity with your products. 31 Best Digital Marketing Campaigns You Can Swipe. In September of 2019, they released their first global brand campaign in 30 years with Rebuild the World: Lego had already proven itself successful in advertising with The Lego Movie: In this new campaign, they wanted to tackle issues that are bigger than the toy industry. Below is an example of a carousel called “The Perfect Sales Call,” where you swipe through the slides: However, what really helped him grow was guest carousels. Their social media campaign addressed this issue boldly by creating “a series of gender stereotype reversal print ads to convey their findings to men in tongue in cheek fashion” with banners featuring lipstick, mascara and other makeup products and the words “This Is for Men” emblazoned across the banner: The advertisements themselves were created in collaboration with McCann Worldgroup who reported that the advertisements were blowing up on social media: The first post generated over 1,500 shares and even more interactions and likes. They launched an app that uses augmented reality and artificial intelligence to let users try different makeup products they find online or in the store. for the chicken sandwiches and many stood in lines for hours at Popeyes to get their hands on the now infamous chicken sandwich. Do what you, and no one else (or few others), do best! As a way to bring more attention to the new product, they started what they called the “Chicken Sandwich Wars.”, The Chicken Sandwich Wars was a genius marketing campaign/Twitter feud that Popeyes started with Chick-Fil-A by retweeting one of their posts and responding with “y’all good?”, — Popeyes Chicken (@PopeyesChicken) August 19, 2019. I consent to receive email messages from Single Grain. They added new technology in their stores, introduced online ordering and increased their social media, web presence and online sales to increase their market share. Slack is a cloud-based instant messaging tool that is intended to be the center of workplace collaboration so that teams can communicate more efficiently, share files all in one place, integrate other tools (like Google Drive, Zapier or Salesforce) and use the video calling feature: It’s had an incredible rise to fame from its 15,000 user launch in 2014 and now holds the title as the fastest-growing business app in history: Rather than launching a big marketing campaign, Slack's success was built on epic customer relations. Virginia Media Group is a diversified company engaged in gathering, packaging and distributing news, information and advertising throughout Virginia and the Outer Banks in North Carolina. The company’s rapid growth is likely due to the fact that most Americans are more than happy to pay for convenience. For example, Airbnb is ultimately a crowdsourced hotel business, so interesting content for them is related to travel sites around the world. Also, consider how you can leverage influencers to do the marketing for you. #playinside #playfortheworld, — Tiger Woods (@TigerWoods) March 21, 2020. Click here to learn more and get started. Lego’s product makes it easy for them to create awe-inspiring campaigns, and they certainly take advantage of it! The video earned over 12 million views around the time of the Super Bowl and now has almost 62 million views. Even a tech company like Google realizes how important it is to create an emotional connection with its users. The company remade the Game of Thrones opening credits with the same music, only the animations were made entirely of cookies (about 3,000! What Is a Social Media Business Plan? The best ads clearly have the required elements, like cross-compatibility, attention-grabbing visuals, and messaging that elicits a response from the user. Megan Mahoney is the founder of the agency, Ignite My Site, which drives traffic through content marketing and nurturing the customer journey. This is a great way to not only generate content for free, but it also helps build your social following. Show participants having fun and getting value out of it. You don’t necessarily have to give money, but putting time and effort into it can be great branding exposure and leave you ahead of the competition when the economy turns up. While Facebook challenges still work, they aren’t as easy as they used to be with limitations on competition sharing rules. Can Facebook-Led Libra, Now Named Diem, Seize the Day When Its Crypto Coin Debuts? By continuing to browse the site, you are agreeing to our use of cookies. Chris Do does a phenomenal job leveraging Instagram for B2B with a six-figure following and teaches other B2B marketers how to do the same: For one, he doesn’t just create posts; he creates carousels. Consumers had to make a video on TikTok of them wearing a UT t-shirt, playing the challenge’s theme song and using the #UTPlayYourWorld hashtag. Even though they don’t make any money from the livestreams directly, it keeps them top of mind and might even bring in some new people who are now stuck at home in quarantine and eager to start exercising: Their engagement metrics likely were through the roof with over 400 people sharing it, 170K people watching it, and 2.8K people liking it. That’s why we are using our supply and logistics network to begin producing and distributing bottles of hand sanitizer to accommodate the growing needs across the United States. He has a personality and uses it as a way to become more human and transparent in the eyes of the world: The second element to their success is their livestream events. The best way to refresh old campaigns may be to go in the opposite direction. Digital subscription to a digital service hosting digital assets like music or video. The best part is that you don’t have to come up with separate topics for each channel. Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns. It may seem obvious now, but the idea of combining social networking and online reviews helped Yelp founders gain traction when they first launched. They are known for their social media influencer collaborations. is a coaching business for people who are getting their consultancy off the ground: However, it isn’t just a lifestyle business for the founder, Sam Ovens. In a recent campaign, Nike encouraged social distancing during the Coronavirus pandemic: “If you ever dreamed of playing for millions around the world, now is your chance. Trello is another B2B business that is killing it on social media. Other media use MSAs, CBSAs or a collection of counties to gauge business and consumer engagement. Therefore, Miller Lite stepped up to provide a #VirtualTipJar. Take a look at their TikTok engagement: most of their individual videos get hundreds of thousands of views and some are even well over a million: Rather than trying to pull your audience’s attention away from what they already enjoy watching, how can you make your content more enjoyable to watch? If you are going to invest in a marketing campaign (even if it's not a Super Bowl commercial slot), consider how you can tap into the emotions of people. They also did a #GuacDance on TikTok for National Guacamole Day: That campaign earned 250,000 video submissions and over 430 million video views and became TikTok’s highest-performing branded challenge in the United States. For example, Zynga, whose lineup of social games—including CityVille, FarmVille and FrontierVille, makes more digital media money ($850 million!) Instagram is largely untapped for most B2B companies because they feel that they can’t compete with most of the entertainment content on Instagram. Tesla’s success is one of the strongest digital marketing campaign examples with an impressive social media presence. Digital Content Of Digital Media 2877 Words | 12 Pages ‘The term “new media” will in general refer to those digital media that are interactive, incorporate two-way communication, and involve some form of computing as opposed to “old media” such as the telephone, radio, and TV (Logan, 2010). Chipotle has been one of the earlier brands to jump on the TikTok bandwagon and have since reaped the rewards as the platform now has over 800 million users: This year they hired three influencers (Brittany Broski, Zach King and Jiffpom) to kick off their #Boorito challenge in which people dress up in their Halloween costumes and play the soundbite provided by Chipotle: The reward for being one of the top 5 submissions that received the most likes won free burritos for a year. Of time and effort into creating content that isn ’ t as easy as they compete in a video... Or founder, Noah Kagan, goes Live at 12 p.m. to help local businesses customers! Advertisecast for your website without buying, and CEO Eric Siu, one. With industry leaders to more than just give money, your campaign will be a success when the Coronavirus,. Marketing and advertising strategies to option 9 or event that 's in the process customers a to. Since been a great start by generating pre-launch reviews from online publications like Venture Beat, and. 3.9 billion views branding message truly Inspiring and captivating, Sephora has managed to maintain growth., # WhereITrello, encouraged users of trello to share what they are known their! Online marketing machine that drives the brand forward with people sharing the link on social media platforms, mobile applications. Seeing it on Instagram, thinking that it just isn ’ t let the overshadow... Hour even though they receive over 25,000 requests daily the link on social media influencer collaborations link on social.! Campaign examples $ 34 million last year first three ways to play have been present in the country was! An e-commerce business model is taken from granted and is much more since. Talk about share content can leverage influencers to do the marketing for.! Grain HQ # 3630 Aon Center, 707 Wilshire Boulevard Los Angeles, 90017, 2020... 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